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Sasha Mogilevets Resume

Marketing & Content Strategist with 4+ years of experience blending analytical and creative skills to develop impactful marketing campaigns and enhance brand engagement. Proven track record working with global brands like L'Oréal as well as smaller companies, crafting data-driven strategies that drive audience interaction and conversion rates. Skilled in cross-functional collaboration, brand management, and social media optimization, with a reputation for excellent communication, quick adaptability, and effective team leadership. Eager to apply my skills in marketing, communications, and brand strategy within the fashion and beauty industry.

Professional Experience

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Digital Marketing Specialist     

Atmosfy | February 2023 - Present

 

  • Create 300+ videos, boosting brand identity and online engagement by 30% in six months.

  • Produced 150+ videos for local businesses, enhancing customer awareness by 5%.

  • Implement video strategies to improve audience retention and interaction.

  • Analyzed audience metrics to refine video strategy, leading to measurable improvements in engagement rates.

Associate Product Marketing Manager

Soothing House LLC | January 2024 - December 2024

 

  • Participated in developing luxury skincare social media strategies for TikTok and Instagram, enhancing brand visibility.

  • Analyzed beauty trends and consumer insights to refine content, aligning with luxury brand standards.

  • Crafted exclusive marketing initiatives, resulting in increased engagement and measurable growth.

  • Utilized competitor analysis to drive content strategy improvements and align with market expectations.

  • Implemented strategic product positioning through competitive market research, optimizing luxury skincare product launches across digital channels

Competition Participant

L'Oréal-Brandstorm | February 2023-March 2024​

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Beauty Bombers (2023):

  • Developed an exclusive influencer-brand strategy, leveraging celebrity partnerships to personalize skincare product promotion and address specific concerns.

  • Conceptualized a tech-driven marketing approach, integrating AI-powered recommendations and beauty routines, enhancing the luxury consumer experience.

Femmes En Avante (2024):

  • Developed an innovative video campaign for L'Oréal, integrating cutting-edge technology and influencer storytelling to boost brand engagement with luxury beauty consumers.

  • Led creative direction and content production using Adobe Illustrator, CapCut, Canva, and PicsArt to create visually compelling, high-end marketing assets.

Sales and Marketing Associate 

Bilin Technology | July 2022 – January 2023

 

  • Created targeted email marketing campaigns for domestic and international markets, increasing customer engagement.

  • Managed and tracked 500+ leads monthly using HubSpot, optimizing the lead generation process.

  • Conducted conversion funnel analysis, achieving a 5% monthly improvement in key campaign metrics.

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Logistics Operations Manager

Ryda Tech IT| Jul 2021-Jan 2022

 

  • Oversaw division-level managers, operations, sales, finance, and HR in a matrix business environment at Ryda Tech IT.

  • Designed website components and implemented process improvements to drive organizational culture and business growth.

  • Managed B2B product implementations for Tribeca Companies and Checkout.com, partnering with vendors and suppliers to effectively manage budgets.

  • Orchestrated complex logistics operations while maintaining rigorous quality standards and meeting all client delivery deadlines

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Education

Bachelor of Arts, Psychology 

Minor, Tech Management 

University of California, Davis | Expected Graduation June 2024

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